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RCA Press Release for September 28, 1982

Appointment of Herbert J. Mendelsohn as Division Vice President, Marketing, RCA VideoDiscs, effective October 4, 1982, was announced today by Thomas G. Kuhn, Division Vice President, RCA VideoDiscs.

In his new capacity, Mr. Mendelsohn will be responsible for formulating and executing marketing strategies for the video disc software business.

"We are fortunate to have a man with Herb Mendelsohn's experience and skill in home video to direct our marketing efforts now that the video disc business has turned the corner and entered a period of dynamic growth," Mr. Kuhn said. "Herb Mendelsohn has a close rapport with RCA's distributor organization, so his transition into our top marketing post should be a smooth one," Mr. Kuhn said.

Mr. Mendelsohn previously was Senior Vice President, Marketing at Warner Home Video, a division of Warner Communications, Inc. Prior to joining Warner, he was Vice President of Marketing at CBS Video Enterprises.

He was with American Broadcasting Company, Inc. from 1974 to 1980, most recently as Vice President, Marketing Services for ABC Video Enterprises.

Mr. Mendelsohn's experience in prerecorded entertainment and broadcasting includes three years as President of ABC Record and Tape Sales Corporation; General Sales Manager, WABC Radio, New York; Vice President and General Manager, Capital Cities' WKBW Radio, Buffalo; and Vice President and General Manager, WMCA Radio, New York. He is a former President of Bartell Broadcasters, Inc., owners of radio and television stations and cable systems. From 1969 to 1972, he was President of Herb Mendelsohn Associates, which produced commercials and audiovisual sales presentations.